R+P Post 14: My Target Audience

Core target audience

• Girls and young women

We're a girl band so we our music would appeal largely to females especially as we promote female empowerment. There has been a boom of female artists in the last five years who have become very well known and popular. Examples include Taylor Swift, Selena Gomez, Iggy Izalea, Nicki Minaj, Rihanna, Adele and girl bands such as Little Mix and Fifth Harmony. These women are known for being strong individuals so I'd like our band to give off the same vibe and create a similar star identity.

Secondary target audience

• Pop and RnB fans

This can be fans of both genders but fans of RnB will be skewed towards the younger generations (10-30) since it was more recently found and developed.

In general, we will be targeting mass audiences with a mainstream approach as our music will be of two of the most popular genres at the moment Pop and RnB. Although our audience may be largely female - they are our core audience as we want to promote female empowerment.