Evaluation Post 3: What have you learned from your audience feedback?

Our target audience consists mainly of young girls and women as we are a girl band promoting female empowerment. We also target fans of the rnb and pop music genres as our style of music is a combination of the two genres.


This includes young people of all ethnicities and genders.





We targeted our audiences using Blumer and Katz's Uses and Gratifications Theory which states the 4 simple needs of a media consumer:

• Diversion: entertainment and escape from everyday life problems
• Personal relationships: using media for emotional and other interation
• Personality identity: finding yourself reflected in texts, learning behaviours and values
• Surveillance: sourcing information from texts that is useful for life/living

DIVERSION
Because our video is performance based it is naturally a source of entertainment. Singing and dancing with cool lighting, effects and non linear editing will create a clubby, fun atmosphere that hooks the audience engaging them to watch the whole video.

PERSONAL RELATIONSHIPS

Our other media texts such as our Instagram and our website allows viewers and fans to know us as individuals better. It gives them an idea of what our friendship group is like and what we get up to everyday as normal people. Therefore we try to connect with our target audiences on a deeper emotional level and set an example of a close-knit, successful fun friendship group pursuing their dreams and careers as this is the USP of a lot of successful groups such as One Direction.

 Below is one of the images shown on our website.

PERSONAL IDENTITY
Everyone in the group get along very well but are at the end of the day individuals who have their unique traits. We've tried to connote this through our scenes with our partners which are all different and give off different vibes. For example mine is tense as me and Mario stare at each other's eyes and get very close while Gigi's is very cute as she is being playful with Eddie.

We also include a bit of info about each of us in the 'Meet The Girls' section of our website.

SURVEILLANCE

Our website is the main text that gratifies audience's needs for information. It informs them of our newest songs/albums merchandise and tours. It also links all our social media sites, has an abundance of photos and even short bio pages on each member of the group. Our Facebook page and Twitter account are the main social media platforms that gratify the audience also for sources of information. What's good about social media sites is that theyr'e constantly updated and are accessible to everyone with the proliferation of technology. They're also highly interactive as users can like and comment on things.

We received a lot of feedback from people of both genders and varied ages. One way in which we received this feedback was through an anonymous survey online. We could link this to anyone who was willing to take it.

This is the anonymous survey that we set up on SurveyMonkey

Results from SurveyMonkey

• Female respondents made up 82% of the people who took the survey suggesting that they were more interested in our music video which confirmed that our primary target audience were females
• The genre(s) of our music video were identified correctly by 90% of respondants displaying our success in portraying that genre
• Main criticisms of the video:

        - "sometimes there are too many flashes or fast cut aways it is too much for the eyes and loses                my focus on what's happening"

• Main compliments of the video:

        - ''the dance choreography was good, the hair flicks were nice''

        - ''the band looks put together and cool''

Another group of people I got feedback from were family members and personal friends. This gave me viewers of varied ages and opinions from people who did not worry about offending me. Below is an interview I did with my sister Catherine, age 16.

During our editing week, I also got feedback from media students in the years below which I thought would be very constructive seeing as they also took the subject. It was very helpful.
They really liked the video saying it looked sophisticated and professional. They liked the special effects we edited in. Their only criticism were that we had too many cuts and flashes which seemed to be a trending criticism so we took that into consideration and altered our editing accordingly. So it now looks much better.