R+P Post 2: Our Target Audience

For our rom com film opening sequence we've decided, as a group, to target a wide audience of all ages and genders. With only mild swearing and nudity almost everyone can watch our film so it will be certified a 12A. The storyline of our rom com is of a nerdy guy called Guy who, having never had any luck in his love life, is preparing for his first date...which goes wrong.  Being the average university student the film will be quite typical of high school films such as Easy A, Superbad, and the Inbetweeners where the leads are all nerdy and unlucky in their love lives. Those films all target youth, couples, students and general rom com fans as will our film.

Our core audience is rom com fans who can be of any age or gender. They are the type of people who love to watch rom coms at anytime.








Our secondary audience is young adults, teenagers and couples who can relate to the film but also love watching them. We've decided to beak the general stereotype that rom coms are more relatable to girls and target both genders equally with our male lead.

Excellent examples of rom coms that are more relatable to guys are 21 and 22 Jump Street. They have two male leads who are portrayed hilariously and go on wild action-packed journeys but at the same time show that they make mistakes and have emotions and insecurities too.