R+P Post 4: Audience groups of interest

Any genre of music especially popular hit songs target a large demographic of the population. Whether it's a single artist or a band, mainstream pop, rock, rnb or edm music appeals to both males and females of a wide age range and different ethnicities. However the introduction of some genres such as edm being later than the introduction of pop means that the appeal of edm is skewed towards younger audiences and the appeal of rock is skewed towards audiences of a particular culture.

EDM
This graph from Nielsen (a media and entertainment website) shows the audience groups of interest towards EDM music from 2014.

The graph states that edm music is mostly consumed by younger people aged 18-24 of white ethnicity. Since festivals and concerts have become increasingly popular in the last decade, the development and popularity of edm music has boomed in areas such as the UK and the US. Usually younger adults participate in these festivals and concerts.

HIP HOP
An article on techcrunch reveals that:
"The global hip-hop community: twenty four million people between the ages of 19-34 from a range of nationalities, ethnic groups and religions. Their collective spending power is $500 billion annually in the US alone"
Hip hop was born out of economically deprived areas of New York but since then the genre has become one of the most consumed music across the world. It is difficult to find solid statistics showing audience groups of interest in RnB and hip hop due to organisations who do not wish to disclose information and technological advancement which has impacted the music industry for example pirating. However this table showing the some of the most popular songs in the charts has been of the rnb and hip hop genre.

The rap and hip hop genre has always stereotypically appealed to male youth of dominantly African ethnicites and American culture. However the rising rnb and rap stars such as Nicki Minaj, Iggy Azalea and Rihanna mean more females now listen to rnb.

Here's the current UK top 40 singles chart

Hopefully my group will be producing a music video for an rnb, edm song meaning we will be targeting a young audience of both genders worldwide.

After questioning a few young people aged between 16-25 about their consumption of music I found out that generally:

• They listen to music for free and only occasionally buy an album
• They listen to music almost everyday
• They listen to music everywhere whether on transport, in the shower or studying

Below is a conversation I had with one member.