Question 3: What kind of media institution might distribute your media product and why?

20th century fox is our distribution institution for our media product. It one of six major film studios. They are widely known for distributing Hollywood, blockbuster films and have distributed many successful rom coms.
We chose 20th Century Fox because as well as having distributed some of the most highest grossing films in history such as the Titanic and Avatar, it distributes films from almost every genre. One rom com that they have distributed is John Tucker Must Die which we based our title sequence on. Another film they've distributed is the Life of Pi which is what inspired our title.

Life of Guy's release plan

• A global saturation release in cinemas which will be staggered
• A UK premiere at London's Leicester Square as it is a British production company
• A US premiere in Los Angeles which will create a buzz and word of mouth just before the release
• When: Initial release will be in the summer at the end of July in the UK and US as many people will be off school and work for their summer holidays so there is a greater chance of them going out and visiting the cinema.

• Other formats: There will also be a DVD and Blu-Ray release once the film has been theatrically streamed in the last country of release.

This release plan is inspired by the release of The Night at The Museum: Secret of the Tomb which is a comedy also distributed by 20th century fox. It had a UK premiere in Leicester Square London on the 15th of December which creates a lot publicity for the film. Because 20th century fox is so vertically and horizontally integrated, it can afford to market a distribute a film like The Life of Guy. Also with 20th century fox's long standing history of successful films, it will give Life of Guy a boost in publicity with people knowing a reputable distribution company is behind it.

Marketing

• Bus posters all over the UK with Guy, his bestfriend, girlfriend and another guy on the front of the poster standing side by side.
• Global billboard posters
• Official YouTube trailer
• Official facebook page and Twitter feed
• TV spots on channels such as ITV, Channel 4 and E4
• Trailer will be played at the cinema before films of the same age rating such as The Duff.

A traditional marketing plan works well for our film just as it did with The Diary of a Wimpy Kid which was also distributed by 20th century fox.