Group 3 - Music Video

Group 3 - Digipak

Group 3 - Digipak
Our Digipack, top left - back, top right - front, bottom left - inside panel, bottom right - inside panel (CD)
This is a link to our website, click the image above to enter our site

Monday 30 March 2015

Question 2: How does your media product represent particular social groups?

Our media product represents:
  1. young male nerdy boys
  2. slightly cool boys
  3. stylish pretty girls
Our media product mainly represents the first social group through the voice over, gestures, appearance and props.

Our opening starts off in a boy's bedroom which is neat, simple consisting of a PC, Tv, Xbox games and game posters on his walls. These props connote his gamer fanatic lifestyle and slightly geeky personality. He even has a Call of Duty themed calender.
We drew inspiration from The Big Bang Theory in which the set is very dressed up and shows off everyone's nerdy personalities and interests. Everything is tidy and there is a telescope to accentuate their interests in space, numerous books, PCs and other gadgets.

This gif shows guy's weird side and makes the audience laugh at him but also like him as it portrays him in a slightly adorable, childish light.
Who brushes their beard? Only Guy. This scene engages the audience who will crack smiles as he does a strange thing yet again.

This gif shows Guy running in an unusual way for comedic effect and adds to his lift of unusual behaviour which connotes the opposite of cool and reserved.

However it is his voiceover and gestures that really accentuates his nerdy persona and awkwardness. From Guy picking out a bad outfit and styling his hair horribly to looking in the mirror thinking he looks good, shows just how wrong his judgments are of certain situations. This is typical of the social group we want to represent. The looking into the camera scene below was inspired by The Inbetweeners movie scene where everyone gets ready for their first night out abroad. The audience can't help but laugh at their weird actions as they are funny yet very much relatable.

Guy's gestures connote his social awkwardness as he introduces himself in a traditional, business like way to Bella; he shakes her hand rather than giving her a kiss on the cheek or a hug which would be more modern, friendly and date appropriate.
This is inspired by the awkward way Seth tries to talk to Becca in Superbad. Despite having feelings for her, his nervousness and inexperience results in him referring to her as a 'sister' and trying to nicely punch her on the arm.

The voiceover also reveals that the current changed Guy also thinks he used to be uncool and oblivious as to how he should handle social situations.
Bella represents the social group of stylish girls who want relationships but have certain standards.
Guy's voiceover also represents the cool guy who has friends as Guy's personality and lifestyle have changed by the end of the film. This is reflected by what he says. He admits he used to have a lack of friends and probably turned away many girls from talking to him as a result of the way he dressed and behaved.


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