Core: Rom com fans
Rom com film fans are a very diverse audience group and so our film being mainly identified with this genre ensured it was very playable as there is a huge market for comedy films.
Secondary: Teens/young people aged 15-24
The characters in The Life of Guy are all in this age group and are students which makes the film very relatable to young people. They also provide role models for young people to aspire to.
Tertiary: British people
Since our film has a British cast and is set in London, it has a national appeal.
This graph show that the 15-24 age group make up the biggest demographic of cinema visitors thus young people are a huge market to target.
Though some films may target fans of other genres for example BH6 which targets superhero film fans as well as animation film fans, we were not targeting fans of action, sci-fi or adventure/fantasy films Our film is exclusively rom com and does not connote aspects of other genres such as life on other planets, magic powers, or crime.
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